Robert Cherry

Album Title: The New Forever
Release Date: early 2006
Genre: Pop Rock
For all those who missed out on the now defunct band, Ether Net, have no fear because magically, the sound has been reincarnated in Robert Cherry's debut album The New Forever. Now that he has branched out as a solo artist, he's laying on thick the romantic pop rock aesthetic. The album is unnerving, bland, and at times cloyingly sentimental. The first track is reminiscent of mid-nineties college rock replete with pumped up guitars and pounding drums. I guess he had to get it out of his system. The rest of the album though, is directed by low tempo acoustic strums and yearning vocals droning on about life and lost. But there is hope (if you want to look at it that way). On "Motorcycle boy", drawn out chords play over electronic slides and Cherry's voice transforms into a husky whisper. Awkward, as if treading in unfamiliar waters, it pushes more boundaries than the other tracks that tend to glob on the sensitive singer songwriter feel. The ultimate lesson here is that safe pop melodies are forgettable as much of the album.

Writer: Frieda Luk

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