Rhino Records and XM Satellite Radio Team Up

Published: 2004-07-26
CD compilation kings Rhino Records are teaming up with XM Satellite Radio to create music and pop culture specials based on the Rhino catalog exclusively for XM. Among the artists set for programming so far are:

Ray Charles
The Monkees
The Grateful Dead
Elvis Costello
Aretha Franklin
Chicago
Dwight Yoakam

Each program will run from 90 minutes to a few hours and feature music, interviews, and press kit information on the artists. Rhino and XM plan to air about 50 specials by the end of the year. The specials will be tied to new Rhino releases, but the programming will also feature some of the older selections in the Rhino catalog; allowing Rhino to open their catalog to a new generation of music fans.

XM Satellite radio is a commercial free subscriber only network of 68 stations. Currently XM Satellite has 2.1 million subscribers.

Writer: Sherrill Fulghum

   

 

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