Record Labels Trial Pocket CDs

Published: 2004-06-23
In yet another attempt to recapture slumping CD sales record companies are test marketing the pocket CD. The disc is only three inches in diameter – the size of those mini CDs found in beer and soda case give-aways. The pocket CD includes music tracks and the very popular ringtones for mobile phones by today's biggest stars.

So far the new CD has only been tested in Germany by BMG. Testing by Universal will begin in the United Kingdom next month.

The new pocket CD is aimed at the teen and the young 20 something crowd who have abandoned record stores for downloading.

There is no word of if or when the new pocket CD will make the trip across the pond to North America.

Writer: Sherrill Fulghum



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