Apple iTunes: The Industry's Largest Online Music Catalogue

Published: 2004-05-12
In the past year Apple iTunes have proven that legally offering music to music fans is a successful and profitable venture. ITunes went online one year ago with a library of 200,000 songs. Today that number has increased to 700,000 songs. ITunes currently works with all five major record labels; as well as, 450 independent labels to provide music for customers.

Last October Apple made it possible for Windows users to download music from iTunes. Apple currently has over 70,000 users downloading about 2.7 million tunes per week. Apple boasts having sold 70 million songs since it went online.

The iTunes software is free and can be downloaded from the Apple website. The third generation software allows downloaders to have their music on five different computers and burn their downloads up to seven times. The music store now features music videos and movie trailers. A new feature iMix allows customers to share their playlists with others for preview, review, and purchase.

Writer: Sherrill Fulghum



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