Steriogram: These Geeks Know How to Rock

Published: 2004-04-28
Auckland, New Zealand natives Steriogram have built their fan base the old fashioned way. They earned it by playing for free. Steriogram is a do it yourself kind of band who worked very hard for their success. Steriogram started out by playing to a room full of teenagers at lunchtime in exchange for teaching the high schoolers about the basics of the music business.

Steriogram's view of how things work in the music business is a little different from most bands. Steriogram call themselves the geek band. Every band member has an Apple Powerbook. To the members of Steriogram their computers are as important as their instruments. If they're not playing music, the boys are on their Macs. While the computer provides the band members with some release from the stress of long hours on the road, etc.; more importantly band members use the computer to create videos and keep in touch with their fans. Brad Carter of Steriogram says that the band receives 60 to 100 emails a day and the band makes ever effort to answer all of them. Doing it all can be hectic while touring, but Steriogram divides the workload and conquers it all. As soon as the band hits a town they find a place with internet access - high speed if possible - and splits up the emails so that every email get a reply. Gaining new fans is an important aspect of success for a band, but so is keeping the fans you already have and Steriogram intends to keep every fan they make. In return the fans are also willing to help the band out by getting the word out every chance they get.

Steriogram hand made stickers, had them copied and then would throw the stickers out to fans - 300 to 400 at a time - at the shows. The band took every opportunity to shoot video footage of themselves and fans which they have used to create their music videos. It was one of these videos "Walkie Talkie Man" that caught the attention of a record executive looking for a new band. Phone calls and emails followed but the boys in Steriogram were not sure until one night the phone rang and Steriogram was told that Capital Records wanted to sign the band right away. Seven hours later the band had a deal that reaches far beyond their tiny island homeland.

Now Steriogram also has a new debut album "Schmack!" Band members know luck played a part in their being noticed, but so did hard work. The members of Steriogram want to stay grounded and close to their fans no matter what happens. They play music because they love to play.

Writer: Sherrill Fulghum



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