HMV Canada Celebrates 20th Anniversary with Their ‘Store of the Future’

Published: 2008-06-05
HMV Canada is branching out beyond CDs and DVDs to cell phones and iPods in a new prototype store that will help its customers hook up to the digital music that has kept business away from traditional music retailers. HMV, Canada's largest music chain with 123 outlets, will unveil its "store of the future" in Toronto at 50 Bloor Street West on June 17, modeled after an HMV test store in Britain. It features a wide range of premium technology products, including a significant Apple presence. "We are thrilled to be celebrating 20 years in Canada. This store and its respective features reflect a new, improved, and revamped HMV. This revamped HMV will see us offering a broader range of entertainment products, including: videogames, DVD's, iPod's, books, entertainment focused mobile phones and of course music!" said Humphrey Kadaner, President of HMV Canada.

The Canadian store, which will be the first of 20 more to be rolled out in Canada this year, will have an interactive "hub" with six iMac computers and access to an array of entertainment and social networking sites. It will have gaming stations, books, and "entertainment-focused mobile phones." Industry observers said that HMV had to broaden its offerings or risk seeing its customer's head to Future Shop or Wal-Mart for their digital music purchases.

Writer: Soul Shine Staff



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