Arcade Fire Interactive Music Video Now Online

Published: 2008-02-08
Montreal indie group Arcade Fire are attempting to find innovative ways to promote their music and this time around, they have come up with an interactive version of the video for their song, "Black Mirror", which fans can explore and play with at their official site.

The song is the first track off last year's Neon Bible, which has been nominated for several 2008 Juno Awards. The video is a black-and-white short that allows people to play with the different musical elements of the song, such as the vocals, instruments and so on. It can viewed at http://www.neonbible.com.

Writer: Stephanie Ng Wan

   

 

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