Prince Does Direct Marketing with Latest Album

Published: 2007-07-16
Prince's latest album entitled Planet Earth was recently released in the UK in three million copies of The Mail newspaper. The album was not available in UK stores because of this promotion, but it is still to be released to record stores in the US and Canada on July 24.

Record shops in the UK were angered with the promotion, saying that the move devalues the music itself and that it should be sold, while some UK bloggers who uploaded the album for free after receiving their free copy in The Mail said Prince makes the majority of his money with ticket sales and tour merchandise and saw it as a way to get the word out rather than devaluing the music. Prince also plans to do more direct marketing next month when he gives away copies of the album to fans attending one of his 21 concerts at London's 02 arena. Prince's last album 3121 sold 80,000 copies in the UK, but because of his direct marketing strategies, Planet Earth has risen far above it.

Writer: Soul Shine Staff



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