Midi Modern Music Festival and Greenpeace Join Hands

Published: 2007-05-07
On May 3rd, the Chinese government made history by allowing the environmental organization Greenpeace to co-sponsor the country's Midi Modern Music Festival for the first time ever.

The Midi Modern Music Festival is the biggest rock festival in China, lasting four days long and attracting up to 50,000 fans per day. Greenpeace's involvement was a bid to increase awareness amongst concert-goers about growing environmental issues.

With five stages and almost ninety bands, this year's attendance at the festival has practically tripled that of the previous year. Now in its eighth-year of existence, it has become more popular than ever, while initially being a vehicle for promoting festival organizer Zhang Fan's Midi Music School, the first school in China to teach modern music.

Both local and international acts embraced the Greenpeace cause: Chinese bands like Catcher in the Rye and U.K. singer Imogen Heap wrote and performed "green-inspired" songs specifically for the event. With both rock'n'roll and environmental concerns being fairly new concepts for the communist nation, it was the perfect opportunity for both music and Greenpeace to come together and appeal to a brand new audience.

Here's their official site http://www.midifestival.com.

Writer: Stephanie Ng Wan

   

 

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It is the first time Greenpeace has been involved in a large music event in China.
Posted by: Anonymous on August 27, 2009
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