'Born to Rock' Opens at Harrod's London February 2

"Born To Rock: The Life and Times of the Electric Guitar", Europe's
biggest guitar exhibition, will open at famed London department store, Harrods, on February 2 until March 3, 2007.

This will be the largest guitar exhibition in Europe (showcasing over 150 significant vintage and modern guitars) with such classics as "The Frying Pan", made in 1931, the world's first electric guitar.

The inspiration for this event is the "RockCoutureT" collection: over 50 stunning and unique electric guitars, personally customized by the biggest names in fashion, music and design, including Bono, Nick Rhodes, Patrick Cox, Sir Peter Blake, Lord Richard Rogers, David LaChapelle, Jennifer Lopez, Graham Coxon, Diane Von Furstenberg, Theo Fennell and many more.

Following the exhibition the RockCouture guitars will be auctioned for
charities nominated by participating creators.

"Born To RockT" gathers into one place priceless guitars played by the likes of Brian Jones, Keith Richards, Noel Gallagher, The Edge, The Velvet Underground, John Lee Hooker, Ted Nugent, Marc Bolan, Neil Young, Eddie Cochrane, and blues legend Rory Gallagher.

For further information on how you can bid for the RockCouture guitars, please visit www.borntorock.tv