Arcade Fire Lend Song to Fight Aids

Published: 2006-12-01
Montreal's Arcade Fire are donating their song "Rebellion (Lies)" to a Christmas ad campaign for (PRODUCT) RED, the initiative created by Bono and Bobby Shriver.

A portion of proceeds from RED products, carried by Gap, Converse, Motorola, and Apple, goes towards the fight against AIDS in Africa.

Over the next few weeks, RED television and online ads will be accompanied by the indie band's song. In an update on the band's official website, frontman Win Butler said the ads were strictly for the RED campaign and not to endorse any of the companies themselves.

"Having talked to all of the people in charge of running the Red campaign and learning about how the whole thing works financially, I am convinced that something of this nature is the only way to get Americans to give large amounts of money to directly fight Aids in Africa in a sustainable way," said Bulter.

Butler asks those who are skeptical to look at the results.

"In the first week of the campaign they have raised enough money for 10,000 women to have antiretroviral drugs for a yearÖmoney and medication which wouldn't have been there without a program like this."

Writer: Meghan Wubs



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