Dell Gets Out of the Music Business

Published: 2006-08-24
The world's largest computer maker is quietly pulling out of the music business.

Last year, Dell began producing their own portable digital music device, the DJ Ditty to compete with industry giant, the Apple iPod. Set to compete with the iPod Shuffle, the Ditty held 512MG of music but claimed that due to the fact that they "used an audio format that compressed music files more efficiently, Dell asserted it could hold up to 220 songs - 100 more than the Shuffle," according to the Associated Press.

Selling for $99, the same price as an iPod shuffle with the same amount of memory but lacking a 1" LCD display screen and FM radio receiver, the Ditty was poised to do well. However Apple's market prowess eventually did the brand in, with the 512MG shuffle now retailing for $69 and the Ditty being pulled off of the market on August 17.

Apple holds a whopping 70% of the portable digital music device market and now, according to the Associated Press, "Dell is trying to focus on its core areas of PCs, printers and flat-panel televisions."

Writer: Michelle Garcia



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