iTunes Keeps Pricing at Par

Published: 2006-05-03
After renewing contracts with major record labels the big news is that iTunes prices haven't changed one bit.

The songs on iTunes will remain $0.99 a piece, which has been the standard since the online service was born in 2001.

The price of tunes at the digital store became an issue last fall when record companies suggested a policy of variable pricing for the music that they supplied to iTunes. Variable pricing would mean that customers would pay a higher price for certain tunes that were harder to find elsewhere. Apple CEO Steve Jobs shot back saying the record companies were being "a little greedy" and that he thought iTunes prices should stay as they are.

It looks like Jobs has won this battle for now.

Apple's iTunes has been the digital music champ since its inception, garnering a large majority of the profits made from legal digital music downloading.

Writer: Michelle Garcia



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