McCartney and Von Dutch Say 'No More Landmines'

Published: 2006-01-23
"When was the last time your T-shirt mattered?" That's what clothing company Von Dutch and Adopt-A-Minefield want to know.

So to make sure you're making a statement that's not just for fashion, Von Dutch is selling "No More Landmines" T-shirts in an effort to raise awareness about landmines and a bit of cash for the cause.

According to a press release, "Adopt-A-Minefield is a campaign of the United Nations Association of the USA in partnership with Ted Turner's Better World Fund and the United Nations to clear minefields, provide assistance to landmine survivors, and raise awareness of the global landmine crisis."

If charity isn't enough of a reason to put on the red shirts, then maybe you'll be interested to know that the shirts are being sported by members of Nickelback. Adopt-A-Minefield's goodwill ambassador Heather Mills McCartney will be the first to model the shirts. Oh, and did I mention that her husband Sir Paul has also been wearing the shirts in concert?

Besides a Canadian rock band and a former Beatle, other celebrities are expected to sign on to sport the red shirts in an ad campaign shot by acclaimed portrait photographer Michael Collopy.

If you want to pick one up and help support the cause you can head on over to The shirts sell for $30 (US) and are available in women's and men's sizes. Canadians, please visit for your shirts and more information.

Writer: Michelle Garcia



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The Canadian affiliate in the Adopt-A-Minefield Campaign, the Canadian Landmine Foundation, can be reached at
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