UK giants Coldplay have announced that they will be returning to North American shores in 2006, with one Canadian date already announced. There may be more Canuck dates on the agenda but, because of a rather unusual promotional strategy, fans will have to wait until the band's tour website receives sufficient hits to find out exactly where Chris Martin and co. will be performing.
See, the band will reveal one new date, along with relevant ticket sale information, for every 33,000 visits to the aforementioned tour website at TalktheTour.com. This raises many questions, namely "why?" and "what's so great about 33,000?", questions that, sadly, must go unanswered in this space.
Nine shows have so far been posted, meaning the website has already received somewhere in the region of 300,000 hits. However, there are 17 more shows to be announced, so 600,000 Coldplay fans better get online quick or else we'll never know where the band is planning to play.
As an added incentive to visit said the site, fans who register at TalktheTour.com will be entered into a contest whereby they will be eligible to receive numerous prizes, including a front-row seat at a Coldplay show, a chance to meet the band, a ticket to the 2006 Grammy awards in Los Angeles and, most excitingly, the chance to receive a phone call from Chris Martin himself! (hint: don't bring up the Apple thing).
Fans who register will also be able to preview the band's new, Anton Corbijn-directed video for "Talk" and will be the first informed about all those mysterious new concerts.
Toronto fans need not rush to the site, though - they've already got their date. And here it is:
March 22, Toronto, ON - Air Canada Centre (tickets on sale November 19)
Writer: Neil McDonald