Celebrating Heritage at Latin Grammys

Published: 2005-11-07
This year's Latin Grammys have undergone a few changes to bring them closer to their roots.

First of all, the awards, which took place Thursday November 3rd, were broadcast on the Spanish channel Univision rather than CBS, which had carried the show for the past few years. Secondly, the show was broadcast in Spanish rather than English, as it was traditionally on the major American network.

Changes came due partially to sagging ratings of the show, which premiered in 2000. At that time, when Latin music was booming in the American pop world with artists like Ricky Martin & Jennifer Lopez hitting the scene, the show was publicized in a much different light, trying to appeal to a broad-based audience. The first show featured performances popular more in the pop scene than the Latin music scene, including Christina Aguilera, whose father is of Latin descent, and *NSYNC, none of whose members are even the slightest bit Latin.

This year, being broadcast in Spanish on Univision gives the show a more organic appeal to what some might say is its most natural constituency: people of Latin descent.

Awards were handed out in 43 categories, and winners came from all over the globe. The biggest winner was Columbian musician Juanes, who took home three awards, bringing his total Latin Grammy count to 12. Other winners included Spanish singers Alejandro Sanz, Bebe, and "Mr. JLo" Marc Anthony.

Writer: Michelle Garcia



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