The Mooney Suzuki Sign With V2, Advertise To Stay Alive

Published: 2005-09-13
New York garage rockers The Mooney Suzuki, recent victims of the Sony/BMG merger, have found a new home courtesy of a worldwide deal with Virgin's V2 Records imprint.

The band's last album, 2003's Alive and Amplified, was given the full-on treatment by then-record label Columbia (a division of Sony), with expensive songwriting and production help courtesy of The Matrix, the team best known for creating Avril Lavigne's career and ruining Liz Phair's.

The Mooney Suzuki's manager, Lisa Barbaris, claimed recently, however, that the band would not have survived in the interim between record deals without the money they were able to generate from placing their songs on numerous soundtracks and television commercials. "The band would have had to break up", Barbaris rather bluntly told Billboard.

The 'Suzuki's sounds have been heard in TV shows and movies such as The Osbournes and School Of Rock and, in a process that was once referred to as "selling out", in advertisements for products such as Coors beer, American Eagle clothing and (it had to happen) Suzuki motorbikes.

For lead singer/guitarist Sammy James Junior, the ad placements were just like old times. "The people we (were) having meetings with at the agencies (were) the same people we went to art and design school with - literally. So, it felt good to work together -- and it helps to pay our bills."

End result? The Mooney Suzuki survive the music industry wars for another year or two at least and are currently involved in writing new and presumably ad-friendly material for their V2 debut.

Writer: Neil McDonald



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