Jack White: Corporate Shill?

Published: 2005-08-29
According to Britain's NME, White Stripes frontman Jack White is in talks with that other red and white staple, Coca-Cola, to write a song specifically for an upcoming advertising campaign. It seems that Coke is looking for a signature song to attach itself to the brains of the masses and rival the all-consuming popularity of its "I'd Like to Buy the World a Coke" jingle of the early 70s. An anonymous advertising source says the company believes White is the only artist who can deliver them something that will be equally timeless.

A White Stripes source confirmed that discussions are ongoing between band and corporation but insisted that no decision had yet been made either way. "He's been asked to do it and is just deciding whether or not it's a good idea. The White Stripes turned down a Gap advert, so if they did it it'd probably be a case of Jack writing a new song for the commercial."

Referring to the Gap offer at the time, White seemed somewhat ambivalent about having his songs used to sell product. "The Gap wanted us to be in a commercial and we said 'no' and everyone said, 'why not?' It's almost as if, if people are willing to give you that much money, you are insulting everyone you know by turning it down," said White in 2001. "People's opinions about selling out seem to have changed over the years."

Writer: Neil McDonald



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every body is doing it so he should do it to all the big artist are doing it so it a good apportunity for him
Posted by: Anonymous on August 31, 2005
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