Simple Plan Fight Drunk Driving With MADD

Published: 2005-04-26
Taking initiative from Billy Talent, pop-punk quartet Simple Plan is going to use their latest music video to help do some good in the world. The video for "Untitled (How Could This Happen To Me?)", the newest single from Simple Plan's Still Not Getting Any album, tells the story of a family torn apart by the tragedies caused by drunk driving.

Joining forces with Mothers Against Drunk Driving (MADD), Simple Plan will donate $1.00 to the organization every single time the video gets played on Much Music, MTV2, or Contemporary Hit Radio (CHR). Considering the Montreal quintet's massive popularity with many of the continent's teens, the partnership could reap a sizeable bounty for MADD.

Touched by the effects of drunk driving themselves, Simple Plan explained their reasons for creating such a poignant video: "This song is a very personal look at what happens when tragedy hits close to home and we wanted to make a video that was as powerful and as special as the song was to the five of us.

Over the last few years, a lot of people we know have been involved in tragic accidents caused by drinking and driving. One of the students at our high-school crashed his car driving back from a weekend trip and killed his best friend. It was a very sad time that none of us will ever forget.

This is the story we wanted to tell with this video: the story of all the innocent victims caused by drinking and driving. We hope you will take the time to watch the video. Thanks for all your support."

The video for "Untitled (How Could This Happen To Me?)" is set to premiere on Much Music, and it's French equivalent Musique Plus, today (April 26th).

Writer: Jaclyn Arndt

    Photo:John Shearer

 
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