Ryan Adams Bit by 'The O.C. Effect' Bug

Published: 2005-03-01
With seemingly hundreds of beloved indie bands making their way onto primetime TV through a trend (scathingly) referred to as "The O.C. Effect", all a person has to do is flick onto the latest hit series to check up on the current music trend. Notorious alt-country rocker Ryan Adams is finding the fad to his liking, using the WB series "One Tree Hill" to preview some material from one of his upcoming 2005 releases.

A new version of the song "Now That You're Gone" will be heard on the "One Tree Hill "episode that's on tonight (March 1st) at 9:00pm ET. Not merely for the use of the melodrama and its faithful watchers, "Now That You're Gone" will also be found on Adams' "Cold Roses" LP, due to hit stores on April 19th.

Initiated by "Gilmore Girls" a good few years back (the drama is still on top of the heap, music wise), playing quality tunes on teenaged geared shows has grown quite popular as of late. It's most noticeable on "The O.C.", where underground bands are given a chance to perform "live" in actual episodes. "One Tree Hill" has also been keeping up with the trend, featuring songs from the likes of Kasabian, The Kaiser Chiefs, Radio 4, Snow Patrol, and current Soul Shine interview subjects Bettie Serveert - to name but a few.

For a full list of who's music has been featured on "One Tree Hill" and other WB shows, go to www.thewb.com.

Writer: Jaclyn Arndt



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