While most record labels complain about the common man's growing disinterest in the ownership of physical records (that'd be disc, case, and all), Canadian label Aporia Records have side-stepped the whining and have decided to offer music fans extra incentive to buy the actual albums. What ever can this mean, you ask?
Aporia have embedded new UME Technology into some of their band's releases. Albums from Toronto's atmospheric rockers Beneath Augusta and electronica act madrid both contain UME. As it turns out, both of these bands will be performing at Canadian Music Week this year, at the Drake Hotel on Saturday, March 5th. What does THIS mean, you ask?
UME Technology allows Aporia Records and the aforementioned bands to deliver multi-media goodies directly to record buyers. In this particular case it means a chance for those who live far away from Toronto (say, Winnipeg, or perhaps Iqualuit) to take part in Beneath Augusta and madrid's Canadian Music Week performances, in real time.
In the words of Aporia: Simply put, this means a Beneath Augusta fan in Vancouver, can put their CD into their computer at 7:00pm PST (on March 5th) and watch the show live as the rock happens.
That's right folks, simply by owning the physical album of your favourite band you are now privy to benefits those folks who download just won't receive. UME Technology doesn't just allow for the real time broadcast of concerts, but also instant audio, photo, and video transfer as well. For more information on UME (it's kinda interesting, actually), view a cheesy yet informative video on the topic at www.confluenttechnologies.com/ume.html.
For those who WILL be in Toronto for CMW:
Aporia Records showcase:
Saturday, March 5th at the Drake Hotel
8:00pm Aporia pre-party
8:30pm Doors to the public
10:00pm Beneath Augusta
Writer: Jaclyn Arndt