Medacy Entertainment: All about Survival

Published: 2004-01-06
Montreal based Madacy Entertainment has found a way to survive and hit number one on the charts in an age when downloading music is the norm. Madacy Entertainment teams up with well known names and brands to promote packages of music with other products.

Most recently Madacy under the Music of Light presented CD packages with the artwork of artist Thomas Kinkade on the cover. The CD covers became collectable prints by the artist. Packages with CD's are being planned with such popular names as Crayola – a kid's songs CD with crayons and a colouring book-, Ford, the National Wildlife Federation, and Stetson (hats).

Writer: Sherrill Fulghum



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